<aside> 💡 Information like dates, prices, specifications in the drafts were placeholders and may differ from what they are currently

</aside>

Overview

• I was a Creative Director at Tap, managing all of our frontend, marketing and content
• I developed our branding and visuals and used it effectively in our website, ads and content on social media, helping Tap on its journey with attracting over $1 Million in funding
• See the current website and updates: https://heytap.tech/

Later versions

• This was one of the latest versions when i was in the project: https://lower-tournaments-095248-926c95563.framer.app/
• Follow along Tap: and its development: https://heytap.tech/

🖥️ Tap Website + Initial Branding Style

• This demo includes some advanced functionality for ordering a product, but this is an old preview that for some reason has an extra gap on top: https://lower-tournaments-095248-08082ab74.framer.app/#tap2-overview

• The initial website version was made very quickly and finalised within a week (including material preparation, 3D models and animation) and i consider it to be one of my favourite projects

💠3D Model

• Used Spline for quickly creating a nice looking 3D model that can be easily embeded to webistes and animated on videos
• Created an elegant feel for the website while being really quick to make

Added the 3D model embed an some looping video animations

📹 Ads

Pre-Launch draft

glowing-smiski-copy (1) copy (2).mp4

Idea

• 💡Tap lighting up the room when turned on to present change and effect of using the product, as well as to draw attention
• 🎹Usage of a classic well known song allows for avoidance of copyright issues, as the song exceeds the copyright age limit and also brings great recognition
• ⌚ Simple animation allowed for the video to be created in a very short amount of time
  • Was finalised fully in almost just a single evening

Launch Draft

launch-square (2) (2).mp4

• Idea of using short recognisable clips from movies that create attention and a sense of familiarity without exceeding the limit of length that causes copyright, so the clips can be used in an ad for free
• Uses an idea of revolutionising ‘Taping’, essentially a play of words with the name
• Transition using the MIB scene of erasng memory to show change brought by Tap

Tap into life ad

https://youtu.be/87gQJ6Eg95M?si=neAQ6smKWU2RHk7R

• Shaking camera kept to imitate feel of being ‘on the go’, representing the environment when using Tap
• Overlays to show basic functionality
• Calm overlay and music for a professional feel
• Transition and overlays with the 3D model

Achievements